Hi Guys,
Childhood cancer is a diagnosis no family should have to go through alone. Yet, every day across South Africa, countless families wake up to this life-altering reality. The journey is one of immense challenges—but it’s also one where love, community, and compassion can make all the difference.
This Valentine’s Day, Flip Flop Day 2025 offers South Africans a chance to stand in solidarity with children and teenagers who have been diagnosed with cancer. Let’s unite—sole by sole, flip flop by flip flop—and prove that together, we’re stronger than any challenge.
What the Flip?
Flip Flop Day, organised by CHOC Childhood Cancer Foundation South Africa, is an annual initiative aimed at raising awareness and funds for children and teenagers diagnosed with cancer and their families.
For just R10, participants can purchase a sticker and wear their flip-flops with pride on Friday, 14th February 2025. This simple yet powerful gesture sends a message of hope and unity, showing children and teenagers diagnosed with cancer that they are not alone. It’s love in action, and compassion in every step.
Soulful Hearts Unite: Sole Mates Wanted
Flip Flop Day 2025 is calling for “Sole Mates” South Africans ready to step up for this life-changing cause.
Whether you’re an individual, a school, a corporation, or a volunteer, this Valentine’s Day is your opportunity to show love and solidarity with children and families facing the toughest battle of their lives. When we come together, our soles are unstoppable. Let's flip into action and prove that love truly conquers all, from bustling boardrooms to vibrant classrooms, from the seaside to the city.
Your R10 Can Change Lives
When a child or teenager is diagnosed with cancer, the difficult journey for the entire family begins. For Lebo, a bright 8-year-old who once spent her days running around her schoolyard, the diagnosis of leukaemia turned her world upside down.
The once-vibrant laughter in her home was replaced with worry as her parents struggled to understand the medical terms, treatment schedules, and the emotional toll. That’s when CHOC stepped in with psychosocial support, a foundation of their care.
Through counselling and emotional support, the CHOC team helped Lebo’s parents navigate the fears of treatment, providing them with tools to comfort their daughter through her toughest days. Lebo found ways to express feelings she couldn’t put into words, and her parents found strength in connecting with other families facing similar challenges.
“The psychosocial support we received gave us hope,” shares Lebo’s mother. “It taught us how to be strong for Lebo, how to bring laughter back into our home, and how to face each new day, together.”
This is the heart of CHOC’s work. Every sticker purchased for Flip Flop Day contributes to programmes like these—offering tailored emotional, social, and practical support that makes an immeasurable difference for children, teenagers, and their families.
Flippie, the SOLE-dier of Love
Leading the charge is Flippie, South Africa’s favourite and most beloved CHOC SOLE-dier. Flippie is passionate about spreading compassion and rallying support for children and teenagers taking on the toughest journey of their lives. Flip Flop Day is more than a fundraiser—it’s a celebration of unity, empathy, and love.
What CHOC Stands For
The CHOC Childhood Cancer Foundation South Africa is an internationally recognised non-profit organisation that supports children and teenagers diagnosed with cancer and their families.
CHOC provides life-changing services, including emotional and practical support, as well as education on the Siluan Early Warning Signs of Childhood Cancer. With over 1,500 children and teenagers in their care at any given time, CHOC’s mission is to ensure that no family walks this journey alone.
A Message from CHOC CEO, Hedley Lewis
“Flip Flop Day is more than just a fun event—it's a movement of kindness and support," says Hedley Lewis, CHOC CEO. "By flipping on your flip flops and donating R10, you’re stepping up to make a real difference in the lives of children and teens battling cancer. It's a simple act that shows we care and that we stand together. Let's turn every step into a stride of hope and solidarity."
What our Retail Partner, Tekkie Town, have to say
"It is always our privilege to work with CHOC and support their annual Flip Flop Day in our stores nationally. Cancer and the effect thereof is a cause close to many of our hearts and if in this small way, we can amplify awareness and drive support for this team, we will. Tekkie Town is proud to partner with CHOC and our fellow partners to make this Flip Flop Day - on Valentine's Day for 2025 - the perfect way to show your love and care” - Julie Mostert, head of marketing for Tekkie Town.
How You Can Step Up
Flip Flop Day 2025 is bigger and better than ever.
Get your stickers at Tekkie Town, CHOC Regional Offices, or online at www.choc.org.za.
On Friday, 14th February 2025, wear your flip flops or Ipanema’s, and of course, your stickers to show your support. Whether you’re hosting a fundraiser at work, organising a school event, or simply stepping out in your flip-flops, your participation makes a world of difference.
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